Today I want to show how to construct a logo step by step. Please note that this is not about the conception. The concept is about the design of the logo, the process from “white” paper to a symbol or a word mark. Roughly summarized, the concept is about the what and why. Less about the how.
More about this I will perhaps describe in a separate article.
As tool for the construction I used Adobe Illustrator. In addition, Indesign was used for preparation and labelling.
In the first step I created a grid. A logo doesn’t necessarily have to be based on a grid, but in most cases it helps to work cleanly and in a straight line.
Based on the grid I created the two letters S and G.
In the next step I created outlines along the grid and removed the area. This makes the logo look less clumsy.
In this step I extended the outlines a little bit, so that the letters stand out more.
Turning the symol by 45 degrees makes the logo look even lighter. It appears more delicate and balanced.